Search Engine Optimization (SEO)
Your Website Alone, Will Not Drive Leads and Sales To Your Business.
In today’s AI-driven world, the new SEO, Search Everywhere Optimization, is essential for digital marketing success. This broader strategy ensures your business is discoverable wherever customers are searching online, while still utilizing traditional Search Engine Optimization as a core tactic. Our award-winning, data-driven approach has delivered proven results for clients in a wide range of industries.
Like a seasoned financial advisor whose experience pays dividends, our depth of expertise delivers continued results in the constantly evolving search landscape.
How Important Should Search Everywhere Optimization Be to Your Strategy?
Organic search still accounts for 53% of measurable search traffic
Google AI Overviews appear on 13% of all desktop searches in the U.S.
SEO lowers lead acquisition costs by 61% compared to outbound marketing
62% of people won’t use a business if its online information is inaccurate
What Type of SEO
Is Right for You?
On-Page SEO
As a core tactic within our Search Everywhere Optimization (SEvO) approach, On-Page SEO ensures your website’s wording, images, and content are fully optimized to improve user experience, searchability, and rankings. We focus on making your business more discoverable—not just in search engines, but across all the digital spaces where your customers are looking. This increased visibility attracts more and better-qualified visitors who convert to leads and sales, ultimately driving revenue growth through your improved online presence and authority.
Local SEO
Whether you’re a service-area business or have a physical location, local SEO helps searchers find your business and drive revenue. As part of our SEvO approach, we ensure your business is visible wherever local customers are looking—optimizing online maps, in-vehicle navigation, business citations like your Bing, Apple, and Google Business Profiles, and even programming custom schema code for AI search visibility. We employ well honed leading-edge practices that get you discovered across the vast local digital landscape.
Technical SEO
Technical SEO is essential for being found online, ensuring search engines can crawl and index your site effectively. As part of our Search Everywhere Optimization approach, we address these critical but often overlooked technical details to boost your visibility everywhere customers search. With nearly 30 years of technical SEO expertise, BRS is uniquely qualified to build the SEO foundation upon which the rest of your marketing can stand.
AI Optimization
AI search engines are changing how people discover businesses online. As part of our SEvO approach, we use Generative Engine Optimization (GEO) to help you stand out in AI-powered search, not just traditional results. Brave River has been mastering these advanced tactics since 2018—long before ChatGPT became cool. Book a chat today to see how we can help you get discovered everywhere, including AI search.
Level-Up Services
7-Step Plan for Search Everywhere Optimization Success
> Analyze search engine crawlability & indexability, site structure, URLs, navigation, page speed, and other technical SEO factors.
> Map keywords to existing pages or create a content plan for targeting new keywords.
> Ensure content is high-quality, relevant, and provides value.
> Optimize images, multimedia, and other on-page elements.
> Address any technical issues identified during site audits on up to eleven agency tools.
> Optimize content for better search engine discoverability, ranking, user experience and conversion potential.
> Incorporate local keywords, schema markup, local content, and more for service area and physical address businesses.
> Continuously optimize and update web content.
> Stay up-to-date with website updates, and industry best practices.
> Analyze search engine crawlability & indexability, site structure, URLs, navigation, page speed, and other technical SEO factors.
> Map keywords to existing pages or create a content plan for targeting new keywords.
> Ensure content is high-quality, relevant, and provides value.
> Optimize images, multimedia, and other on-page elements.
> Address any technical issues identified during site audits on up to eleven agency tools.
> Optimize content for better search engine discoverability, ranking, user experience and conversion potential.
> Incorporate local keywords, schema markup, local content, and more for service area and physical address businesses.
> Continuously optimize and update web content.
> Stay up-to-date with website updates, and industry best practices.