Google's Launching the Mobile Search Index
Google is rethinking the search engine for mobile users once again. This may be the biggest change of an online index since the creation search engines. Since the beginning, search engine results have had the same algorithm for desktop and mobile. Google has always wanted to make sure that everyone’s online experience is the best possible.
That is why Google has quietly and slowly been rolling out entirely different search results for mobile users compared to desktop search. As you know, you use your phone differently and expect fast, safe results. In order to meet your expectation, Google will be tweaking their algorithm for their new mobile search engine. Here are the most crucial factors that come into play with the new upcoming mobile search index that will greatly impact your website's search engine optimization.
Site Speed
Your website should load within a few seconds. A faster loading website means a better user experience and UX is what Google is all about. Site speed has been a ranking factor since 2010, but now with websites becoming with dynamic content and with more images or videos, wireless mobile devices are taking more time to load sites. The longer a website takes to load, the more visitors bounce from the site. That’s why it’s more important than ever to have a fast website.
A new technology that Google is really trying to push is Accelerated Mobile Pages (AMP) Project which focuses on creating “websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.” Even there are downside to AMP, it is clear that Google wants fast-loading, simple-to-use websites.
There are a few ways to increase site speed, but it can be technical. That is why you should have your developer or hire a web design company to take care of it for you.
Responsive Design
Remember m. sites or building two separate websites. One for desktop and one for mobile devices. Well Responsive design changed the game. It is a more efficient way to create a website that will work on any device including mobile, desktop, and tablets. With responsive design, you are creating one website that adapts or responds to different screen resolutions. Using this method is now an industry norm and is simple to do when using anytime of framework that is currently out there like Bootstrap, Materialize, or Foundation.
Security
Security. We hear more and more about how companies, the government, and even our own personal information gets hacked and stolen. Security is important and it’s important to the big G. If Google were to have sites on their search index that were being hacked no one would use it. That is why Google will probably make security a larger ranking factor than even know. More and more companies are migrating their websites to HTTPS because want to surf safely and companies want to keep sensitive information safe. This will increase safety for users filling out anything from comment forms to credit card information.
We couldn’t really make it simpler when it comes to making sure that your site is up to par for the modern internet and mobile friendliness.
