Brave River Solutions to Introduce Geolocation-Enabled Mobile Directory Application at CRMA 2012 Annual Conference
FOR IMMEDIATE RELEASE
Contact:
Lindsey McColl
Brave River Solutions
401.828.6611 ext: 226
lmccoll@braveriver.com
Rhode Island mobile-web development company unveils their new product, a customizable web-based mobile app.
Warwick, RI – May 15, 2012 – Brave River Solutions, one of Rhode Island’s leading web development companies, will be premiering Mobeo™, a mobile web application built on a customizable directory framework, at the 36th annual conference for the City and Regional Magazine Association (CRMA). The conference is scheduled for May 19-21, 2012 and will take place at Caesar’s Palace in Las Vegas, NV.
The Mobeo directory app was initially designed in conjunction with RI Monthly who is using Mobeo as the platform for its Insider’s Guide to RI app, scheduled to be launched on May 16th. “The Mobeo app developed by Brave River helped us to increase advertising revenues for our Insider’s Guide title by adding a very functional smartphone app component to the print edition. It is a great tool for any travel or location-centric publication, such as those belonging to the CRMA,” Said Kieran Keating, Associate Publisher/Sales at Rhode Island Monthly Communications, Inc.
Conference attendees will get the opportunity to test drive Mobeo, as it will be used by CRMA to help attendees navigate the events and nearby attractions. The CRMA version can be found by visiting crma2012.com on smartphones, tablets, and other mobile devices. The application features information on the Education Track schedules, CRMA social events and Las Vegas area attractions.
Mobeo is a ready-to-go framework that can be customized for each organization through the selection of varying menu styles, background themes, and layouts. As it’s web-based, the app offers companies an opportunity to quickly launch a mobile application without the added costs of developing an app for each mobile operating system.
“There is no question that mobile web access is here to stay; 10% of all web traffic is now coming from smartphones, and Google estimates that 40% of mobile searches are local, indicating that mobile users are trying to find things around them or around their destination. A directory built on Mobeo is a perfect way to ensure that businesses can be found,” said Jim McAssey, Vice President at Brave River Solutions.
The fully customizable nature of the product means that it can be used in any industry where geolocation or directory services are used, such as hotel or restaurant chains, chambers of commerce, realtors, and niche publications. It renders perfectly on all operating systems, devices, and screen sizes without requiring any additional programming. Custom functionality can also be added to the product, making the possibilities unlimited.
Standard Mobeo features include:
- Geolocation functionality, allowing users to find nearby listings
- The ability to include coupons/deals
- Ability to highlight featured listings
- Tap-to-call and tap-to-email functionality
- One-touch map and directions
- Featured listing areas for advertisements
- Video and photo integration
- Digital menus
- Social media integration
- QR code generator
- Cross-platform compatibility
Screen shots and additional information about the Mobeo web app are also available on Brave River’s website.
While Brave River will be offering product demonstrations at the CRMA conference, non-conference attendees from any industry can contact the company directly at 1-888-828-8911 or info@braveriver.com to receive their own demonstration or to learn more.
ABOUT BRAVE RIVER SOLUTIONS:
Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions, including e-Business/web services, IT support, and technology consulting to businesses in the Providence and Boston areas. With over 20 years of industry experience and unique end-to-end service capabilities, the experts at Brave River partner with their clients to create solutions that enhance productivity and efficiency, and improve ROI through state-of-the-art technology. To learn more about Brave River’s technology services, please visit www.braveriver.com.
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