WHEN IT COMES TO WRITING FOR THE WEB, WHAT YOU SAY AND HOW YOU SAY IT MATTERS
The quality of your website content can mean the difference between grabbing your reader’s attention and losing their interest. It can also impact your search engine rankings, determining whether information-seekers will initially find you in a search.
Online writing requires a different approach than writing for print. It is estimated that 79% of users scan web pages instead of reading word-for-word. If your website’s content is simply recycled from traditional print marketing materials such as brochures and mission statements, you may not be successfully conveying your message to readers.
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WHAT WE DO
Brave River Solutions specializes in developing customized online content for websites. We offer a complete range of services to help our customers effectively communicate their message to online readers. Our online content development services help clients:
- Deliver a focused message to a targeted group of users
- Develop content that provides for maximum search engine optimization
- Create high-quality, professional copy
- Reduce copy length without losing key information
- Select images that accurately present products and services
Brave River works closely with each client to gain insight into an organization’s business environment. Our content development specialists work to ensure your website’s content is consistent with your company image and business objectives. The specific goals that many websites are trying to achieve include:
- Generate Leads
- Sell Product
We provide you with detailed recommendations for restructuring your online content to best convey your message and achieve your goals.
COPYWRITING / COPYEDITING
Brave River’s copywriting professionals create engaging copy that is focused, informative, and relevant to your targeted group of users. Our content is rich in keywords so that users seeking information related to your products or services can easily locate your site within the search engines. We can also help you develop related print marketing materials, such as brochures, advertisements, and press releases, to align with your new website content.
MAINTENANCE STRATEGY / SUPPORT
Online content must be continuously maintained to build credibility and meet user’s expectations. Brave River is available to help. We provide clients with a detailed maintenance plan that defines the content that needs to be updated and a schedule for periodic updates.
Based on information you provide to us, and/or information garnered from industry-specific periodicals and websites, we update your site with:
- New pricing and services
- Pricing changes
- Current events and archives
- Articles and/or press releases
- Up-to-date industry news and research
Our Online Content Development Plans are a cost effective way to ensure your website is achieving your business objectives.
Find out how Brave River Solutions online content development services can work for you. For a no-cost initial consultation, please contact us.
Visit our internet marketing division for a full list of our content marketing services.